[..]That’s certainly what they did in bringing in the Flaming Lips for a
series of offline events, and similarly what they tapped into with the
“Fan Army FTW” award, which celebrates the artist that has the greatest
online backers. For the third time (in 3 O Music Awards), the prize was
given to the “Aliens,” fans of German pop-rock band Tokio Hotel. The
legions of Tokio Hotel fans beat out fans of artists with similarly
rabid followings such as One Direction and [Super Junior][..]
[..[When Viacom looks at the stats and deems this event a success (and it
was), they’ll look at the 44 million votes they received, the 1.2
million streams, and the traffic bonanza that comes from the global
audience. This is huge for the growth of the O Music Awards. However,
those “Aliens” will go vote for Tokio Hotel wherever – no matter what[..]
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